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Starkville, Miss. (August 30, 2022) – The 18th College Colors Day, the national holiday that celebrates collegiate fandom and the kickoff of college football’s opening weekend, returns on Friday, September 2, uniting all Bulldog fans across the country by encouraging them to represent ������Ƶ by wearing their favorite gear on a single day.

Created by the university’s exclusive licensing partner, CLC, this year’s College Colors theme, “It’s About That Time,” underscores the anticipation and excitement of the upcoming season as ������Ƶ fans count down the minutes until the first kickoff of the year.

New this year, fans can interactively shop for ������Ƶ gear by unlocking a new skill on their Amazon device. By simply asking Alexa to “show me my college colors,” fans will be guided by top college sports broadcasters Rece Davis or Desmond Howard to the Amazon fan shop to get the latest in collegiate fan fashion and spirit items.

"Enthusiasm and anticipation around college sports is at its highest now,” said Nicole Armentrout, senior vice president, Marketing at CLC. “������Ƶ fans can’t wait to see their team in action, gather with friends at tailgates and participate in other fun Bulldog traditions throughout the season. College Colors Day sets the tone and provides a platform for fans to express that eagerness by showing their ������Ƶ spirit to the world. Whether you’re hanging up a flag outside of the house or showing off your new gear for the season, ‘It’s About That Time,’ for fans to display their fandom for ������Ƶ.”

������Ƶ fans are encouraged to show their spirit and engage with other fans via social media by using #CollegeColorsDay. Fans can also visit for shareable content and more information about the campaign, and to enter for a chance to win daily prizes from team gear to tickets and a trip to the College Football Playoff (CFP) National Championship in Los Angeles via CLC’s relationship with the College Football Playoff (CFP) and its foundation’s Extra Yard for Teachers program.